Proudly made in the uk, our premium pet care products are clean formulations, made from natural ingredients and most importantly cruelty free
WAGS is a range of premium luxury pet care products created and manufactured in partnership with leading formulation chemists in the UK. All our pampering products have been developed by dog lovers for dog lovers. Each product is vegan friendly with many key active ingredients. Proudly made in the UK to high standards, manufactured with clean formulations.
GROOMING ESSENTIALS FOR EVERYDAY DOG CARE
Our range of products have been carefully curated to provide convenient solutions for everyday problems such as muddy paws, shedding & tangled coats, stinky odours and flea protection. This range of grooming products for dogs, consists of luxury shampoos, deodorising sprays, fragrances and nose & paw balm.
natural origin' ingredients & made in the uk
WHO WE ARE,
WHERE WE COME FROM,
& WHAT WE BELIEVE IN
From the UK - premium pet care that’s natural, safe, and made with love. At WAGS, we believe every pet deserves to sit tall, stay healthy, and shine naturally.
Born in the UK and now wagging and purring across the world, WAGS offers grooming and wellness products made with clean ingredients, sustainable packaging, and thoughtful care for every furkid – dog or cat.
Our mission? To make premium pet care accessible to every paw parent – without compromise on quality or safety.
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20 Years of Expertise - Developed in partnership with leading formulation chemists in the UK, with decades of experience crafting trusted grooming products for top pet care brands around the world.
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Expertly Crafted Formula - Thoughtfully created using a blend of premium, human-grade ingredients to deliver high-quality grooming and wellness care for pets – with peace of mind for their paw parents.
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Tried, Tested & Trusted - Tested on thousands of dogs over 20 years and developed with safety in mind for all pets - including our cat-friendly range.
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Natural Ingredients - Made with clean, gentle, and effective ingredients such as Aloe Vera Leaf Juice, Wheat Proteins, and botanical oils.
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Made in the UK - Trusted quality, carefully crafted in Britain.
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Premium, Yet Accessible - High-quality care without the high price tag.
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Sustainable & Ethical - Recyclable packaging and mindful production practices.
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Thoughtful Packaging Design - Our fragrance and deodoriser sprays are designed with a soft mist delivery to help keep pets calm and comfortable.
OUR VALUES & ETHICS - WHAT SETS US APART
We believe paw parents deserve to know what goes into every bottle, because trust isn’t built on Marketing alone.
At WAGS, we focus on what truly matters: clean, human-grade ingredients that deliver real benefits. While some products prioritise packaging and price tags, we prioritise transparency, quality, and care.
Premium care should be accessible-so every paw parent, regardless of budget, can give their furkid the very best. Because when it comes to those we love, only the best will do - without compromise.
natural origin' ingredients & made in the uk
NOURISHING FORMULAS & UNIQUE FRAGRANCES FOR A HEALTHY, HAPPY COAT
Formulated with key active ingredients such as natural wheat proteins (silicone free) and Aloe Vera extracts to soothe and moisturise skin and coats. Hyaluronic acid that hydrates, protects and reduces frizz, natural active botanical ingredients and Vitamin E to achieve fantastic health and shine on all coat types.
We have created fresh and unique fragrances to ensure your pampered pooch will always look, feel & smell amazing.