Proudly Made in the UK WAGS is a range of premium luxury pet care products, using clean natural origin ingredients.
Each product is vegan friendly with many key active ingredients. Proudly made in the UK to high standards, manufactured with clean formulations. Formulated with key active ingredients such as natural wheat proteins (silicone free) and Aloe Vera extracts to soothe and moisturise skin and coats. Hyaluronic acid that hydrates, protects and reduces frizz, natural active botanical ingredients and Vitamin E to achieve fantastic health and shine on all coat types.
EVERYDAY GROOMING ESSENTIALS
Our range of products have been carefully curated to provide convenient solutions for everyday problems such as muddy paws, shedding & tangled coats, stinky odor's and flea protection,We have created fresh and unique fragrances to ensure your pampered pooch will always look, feel & smell amazing.
natural origin' ingredients & made in the uk
WHO WE ARE,
WHERE WE COME FROM,
& WHAT WE BELIEVE IN
From the UK - premium pet care that’s natural, safe, and made with love. At WAGS, we believe every pet deserves to sit tall, stay healthy, and shine naturally.
Born in the UK and now wagging and purring across the world, WAGS offers grooming and wellness products made with clean ingredients, sustainable packaging, and thoughtful care for every furkid – dog or cat.
Our mission? To make premium pet care accessible to every paw parent – without compromise on quality or safety.
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20 Years of Expertise - Developed in partnership with leading formulation chemists in the UK, with decades of experience producing grooming products for the professional pet sector around the world.
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Premium Formulas - Thoughtfully manufactured using a blend of premium, human-grade ingredients to deliver high-quality grooming and wellness care for pets
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Tried, Tested & Trusted - Our formulations have been tested on thousands of dogs and endorsed by the professional pet sector for over 20 years an
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Natural Origin Ingredients - Made with clean, active ingredients such as Agran Oil, Aloe Vera Leaf Juice, Wheat Proteins,
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Made in the UK - Manufactured to the highest quality standards in the UK.
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Accessibility - Premium quality pet care without the premium price point.
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Sustainable & Ethical - Recyclable packaging and mindful production practices.
OUR VALUES & ETHICS
We strive to use the highest quality natural origin ingredients to improve the health and wellness of our pets whilst maintaining a price that is accessible to all.
As a team of pet lovers we believe paw parents deserve to know what goes into every bottle, because trust isn’t built on marketing alone.
natural origin' ingredients & made in the uk
NOURISHING FORMULAS & UNIQUE FRAGRANCES FOR A HEALTHY, HAPPY COAT
Formulated with key active ingredients such as natural wheat proteins (silicone free) and Aloe Vera extracts to soothe and moisturise skin and coats. Hyaluronic acid that hydrates, protects and reduces frizz, natural active botanical ingredients and Vitamin E to achieve fantastic health and shine on all coat types.
We have created fresh and unique fragrances to ensure your pampered pooch will always look, feel & smell amazing.